Tuesday, March 2, 2010

Death Without Publicity

During the Second World War, the war publicity machine widely trumpeted the names of Allied military commanders. In its putative morale-building effort, the contemporary equivalent of ad-men glorified, for instance, British General Montgomery and, of course, American General Eisenhower. Even lesser-unit commanders could be celebrated, such as U. S. Army General Anthony McAuliffe, who was commander of the defending 101st Airborne during the Battle of the Bulge. His reply to a German proposal to surrender, “Nuts!,” became one of the legendary moments of American courage and recalcitrance—“guts”—during the war. Among generals, an eagerness for publicity, as Paul Fussell notes in Wartime, led to the development of “publicity hounds,” the most egregious of which were probably Generals Mark Clark, in Italy, and MacArthur (pictured), in the Pacific, the latter having a huge publicity organization. “Of Clark, David Hunt has said that 'his reading of Clausewitz’s famous dictum was that war was the pursuit of publicity by other means'” (161).

At the level of the common soldier (as opposed to that of the war’s “upper tier,” its commanders), credit “became a crucial concept” (Paul Fussell, Wartime 155). “That all-important home-town audience the troops never forgot,” argues Fussell, because for the soldiers, “ultimate value is assigned by the distant, credulous” hometown crowd—what people were saying back home (155). Curious, then, that in the Kay Kyser wartime film, Around the World (released November 1943), the name of the Marcy McGuire character’s father, killed on a transport ship before he ever actually was able to step onto the battlefield, is never given. Obviously, his proper name, unlike a General’s (the General’s name more significant by virtue of his having to shoulder the heavy demands and responsibilities of power), is not important. The proverbial “unknown soldier,” her dead father becomes an emblem of sacrifice, the sacrifice necessary for all Americans during wartime. Informed of her father’s death (perpetrated by cowards, as the ship was torpedoed), she is asked to put on a stiff upper lip, to buck up, in effect, to sublimate the loss. She is told that her father did, in fact, fight in the war, he just wasn’t able to fight for very long. His death was as valuable to the war effort as any other, since war by its very definition demands a sacrifice by everyone. Names are not important.

These are not idle ruminations, without application to our own time, for as Paul Fussell observes, “The postwar power of 'the media' to determine what shall be embraced as reality is in large part due to the success of the morale culture in wartime. It represents, indeed, its continuation. Today, nothing—neither church, university, library, gallery, philanthropy, foundation, or corporation—no matter how actually worthy and blameless, can thrive unless bolstered by a persuasive professional public-relations operation, supervised by the later avatars of the PR colonels and captains so indispensable to the maintenance of high morale and thus to the conduct of the Second World War” (164).

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