Cruising

The cultural practice known as “cruising”—defined by Phil Patton as “to drive without purpose”—is largely a post-World War II phenomenon, the consequence of several factors, among them, the automobile industry’s promotion of the automobile as a symbolic form of cultural capital, particularly of individuality; making the car radio standard equipment; the installation of sumptuous interiors; increased interior leg room, especially in the back seat; and, of course, inexpensive fuel. Iconic motor vehicles, such as James Dean’s Porsche 550 Spyder, Elvis’s pink Cadillac, Kerouac’s ’49 Hudson, and the Big Bopper’s ’59 white Eldorado, collectively contributed to American teenagers’ fascination with the powerful automobile. Patton writes:

To drive without purpose—to “cruise”—is the central trope not only of Kerouac but of a hundred popular songs, in country music and rock and roll. Just driving without goal or purpose, surrendering the mind totally to the mechanical functions of steering wheel and gas pedal, figures in such songs as solace. (Open Road, 250)

Suspended in space and time—an effect of motion—cruising links thought with mechanical function. Cruising is an attempt to defamiliarize one’s perception of an all-too-familiar geography. It represents an attempt to introduce disequilibrium (“novelty”) into a stable system, to set oneself free—to get “unstuck”—from boredom. In other words, again to quote from Patton, “The open road . . . [ministers] to the American flight from self.” As it turns out, songs about cruising (the automobile, the road, and subjective interiority) are much more heterogeneous than it might seem:

To drive without purpose (no particular place to go):
The Beach Boys – I Get Around
Chuck Berry – No Particular Place to Go

Motion as speed, speed as conducive to hyper-suggestibility:
The Doobie Brothers – Rockin’ Down The Highway
Golden Earring – Radar Love
Sniff ‘n’ the Tears – Driver’s Seat

Motion as ever-shifting space, as magical space of possibilities:
The Modern Lovers – Roadrunner

Acute hermetic isolation, car as despotic comfort:
Gary Numan – Cars

“Baby Boom” growth and the cementing over of the landscape:
Joni Mitchell – Big Yellow Taxi
The Pretenders – My City Was Gone

The mysterious stranger:
David Allan Coe – The Ride
The Ides of March – Vehicle

The hitchhiker, Kerouac’s and Cassady’s “open road”:
Kris Kristofferson – Me and Bobby McGee
Creedence Clearwater Revival - Sweet Hitch-Hiker

Vehicular isolation as meditative space, knowing (certainty) reduced to feeling:
Patty Loveless – Nothing But the Wheel

The road as a means of flight or escape:
The Eagles - Take It Easy

Recommended reading:
Phil Patton, Open Road: A Celebration of the American Highway (Simon and Schuster, 1986).
Ronald Primeau, Romance of the Road: The Literature of the American Highway (Bowling Green State University Popular Press, 1996).

Automo-bubbling

According to Ronald Primeau, in his study of the literature of the American highway, Romance of the Road, the “American road genre”—popularly expressed in novels, short stories, poems, songs, movies and video—emerged out of a literary form known as the Bildungsroman, or the novel of education (psychoanalytically considered, a story of “individuation”). The lure of the highway has always been its freedom, the opportunity for the individual “to explore or redefine” himself. Part of the appeal of the road, Primeau argues, is “the road’s carnivalesque disruption of the ordinary,” the opportunity for an individual to seek something “beyond the mundane” (15). Most certainly popular musicians have exploited these promises of the open road, but in America, at least, the technological means of obtaining the highly prized escape from the quotidian or banal was the automobile.

It should come as no surprise, therefore, that at the beginning of the twentieth century, the automobile craze enabled the creation of an entirely new genre of popular song, one extolling the virtues of life on “the open road" but also fetishizing the machine that enabled one to access it. Perhaps the most popular of the early twentieth century songs about the automobile was Billy Murray’s In My Merry Oldsmobile, recorded in 1905. Billy Murray (1877-1954), nicknamed “The Denver Nightingale,” was perhaps the most popular (white) entertainer in America from roughly 1905 to 1920 (supplanted in the 20s by Al Jolson). Considered the foremost interpreter of his era of the songs of George M. Cohan, Murray had huge hits with “The Yankee Doodle Boy,” “The Grand Old Rag,” and “Harrigan” (“H-A-double R-I-G-A-N spells Harrigan, that’s me”). According to Frank W. Hoffmann, in his liner notes to the Billy Murray Anthology: The Denver Nightingale, Recordings 1903-1940, Murray’s 1905 releases of “In My Merry Oldsmobile” and “Everybody Works but Father” “remained in record catalogues for 15 years,” suggesting “they were phenomenal sellers.” Indeed, Billy Murray’s 1910 recording, made with the American Quartet, of “Casey Jones”—not the Grateful Dead’s version, obviously, but prompted by the same famous 1900 railroad crash—may well have been the biggest hit of his career; it is estimated it sold well over two million copies.

So, in a sense, we have Billy Murray to thank for the vast popularity of the “car song,” of which there are no doubt hundreds, perhaps thousands, of instances in American popular music. Although the automobile is widely associated with “cruising” in the 1950s and 60s, even in Billy Murray’s day the automobile was associated with the courtship ritual—so apparently we have him to thank for that motif as well.

Come away with me Lucille
In my merry Oldsmobile
Down the road of life we’ll fly
Automo-bubbling you and I
To the church we’ll swiftly steal
Then our wedding bells will peal
You can go as far you like with me
In my merry Oldsmobile

Although there are numerous rock and pop songs in which cars are mentioned (e.g., explicitly, such as “Baby You Can Drive My Car,” "Little Deuce Coupe," or through synecdochal reduction, as in “Radar Love”), few name the actual make or model of the car in the actual title, so I thought I’d list a few representative songs in which such information is presented, allowing us to discern the associations the culture has built up with various makes of cars (e.g., "Little Red Corvette"). I'm well aware there are many, many other examples of songs in which the name of a particular make of automobile is mentioned in the lyrics (e.g., Johnny Cash’s “One Piece at a Time,” Don Maclean’s “American Pie”). But in the list below, however, as a sort of homage to Billy Murray who popularized the genre, I’ve confined myself to a baker’s dozen of songs in which the specific make or model of the automobile is fetishized in the title. Why not?

Billy Murray, In My Merry Oldsmobile (1905)
Jimmy Liggins, Cadillac Boogie (1947)
Jackie Brenston and His Delta Cats [Ike Turner], Rocket 88 (1951)
Ronny and the Daytonas, G.T.O. (1964)
Bob Dylan, From a Buick 6 (1965)
Wilson Pickett, Mustang Sally (1966)
Janis Joplin, Mercedes Benz (1971)
Commander Cody & His Lost Planet Airmen, Hot Rod Lincoln (1971)
Sammy Johns, Chevy Van (1974)
Rush, Red Barchetta (1981)
Prince, Little Red Corvette (1982)
Bruce Springsteen, Pink Cadillac (1984)
Ween, El Camino (1990)